Company: Sky Italia

Headcount: ~4,000

Location: Italy

With a headcount of approximately 4,000 people across Milan, Rome and Cagliari, Sky Italia is a complex and multifunctional organisation, with a structured HR culture and an already established history in the area of corporate Wellbeing.

A wide range of initiatives and benefits are promoted every year by the team, led by Alberto Plantamura, Senior Wellbeing, Welfare & Benefits Manager, to support the needs and requests of every individual.

The challenge: Sky Italia was looking for a practical, independent provider for financial wellbeing

Alberto Plantamura has been managing Sky Italia's Wellbeing programme for years. When he first came into contact with Weltis, he already had a clear answer to the question "why financial wellbeing?": people were asking him directly — often informally, sometimes urgently.

What to do with the TFR. Which pension fund to choose. How to handle an early exit or a debt.

The People team listened, tried to help, but knew perfectly well that the answer wasn't enough — because every situation is different, and giving the wrong advice on such a personal decision is a risk no one wants to take.

Sky Italia is no stranger to corporate welfare. Over the years it had evolved from a traditional benefits package into a full Corporate Wellbeing offering that includes: health insurance, a pension fund, psychological support, and employee discounts.

The Wellbeing team had even partnered with SkyTG24's in-house journalists — economics and finance experts — to deliver masterclasses on markets, investments, and mortgage rates to colleagues. The topic was already in the air, but something structured and ongoing was missing.

There was also a second problem, quieter in nature. Many people struggled to make sense of the benefits package they already had. They knew the pension fund existed, that there was a health policy, that there were perks — but they couldn't see how all of it concretely affected their total compensation and their financial life. A benefit that isn't understood is a benefit that doesn't get used.

The Wellbeing team was looking for a partner that could meet two precise requirements:

• Independence, with no ties to banks or insurance companies

• Concreteness, capable of going beyond theoretical training and helping each person make real decisions about their own situation

• The ability to strengthen Sky Italia's employer branding, at a moment when financial wellbeing had just entered the Italian People agenda.

"We already had important tools and financial opportunities for our people, but we realised something key was missing: helping them truly navigate their own financial choices. At a certain point we understood that offering benefits isn't enough. We needed to help our people understand them and use them with awareness."

— Alberto Plantamura, Senior Wellbeing, Welfare & Benefits Manager, Sky Italia

How Weltis supported Sky Italia

After evaluating multiple options, the Wellbeing team identified Weltis. Together they built a programme, adapting it to Sky Italia's capacity and the level of awareness already present within the organisation. The starting point was a collaboration with the in-house journalists who were already bringing financial education content to colleagues. From there, Weltis structured three parallel tracks😀

• Individual sessions: each employee can book a session with a certified CFP® financial planner, dedicated to their specific situation, with concrete analysis and guidance.

• Group masterclasses: an annual calendar of sessions on pension, financial and insurance topics — both in-person and online — built around the subjects most requested by Sky Italia employees.

• Internal communications support: helping the Wellbeing team build engagement around the initiative, assisting Sky Italia in communicating the benefit clearly and keeping it alive throughout the year.

The approach remained the one that defines Weltis: independent, with no products to recommend or sell, and a holistic view of each person's situation.

"When we met Weltis, we were immediately struck by the approach. Not a standard solution, but a model capable of speaking to people in a simple, concrete and personalised way. And above all, a setup that doesn't just offer content, but works on building awareness. We had the feeling we weren't adding a service — we were strengthening a capability across Sky."

— Alberto Plantamura

The impact

The first year exceeded Sky Italia's own expectations. The financial benefit turned out to be the most used among all those launched that year, outperforming already established initiatives, and immediately generated strong word of mouth, with colleagues recommending the individual sessions to one another directly.

"The first year gave us very clear signals. The numbers were positive, but what struck us most was the quality of engagement over time. Not episodic participation, but an interest that consolidated. This confirmed that the need was real and that we were working in the right direction for our people." — Alberto Plantamura, Senior Wellbeing, Welfare & Benefits Manager, Sky Italia

The topics most discussed in individual sessions mirrored exactly the questions Plantamura had been hearing for years:

• Supplementary pension: many people had had an active pension fund for years without ever understanding how it performed or whether it was the right one for them. Those managing an early retirement scheme faced decisions under time pressure on significant liquidity, within a mechanism few truly understood.

• TFR and pension funds: the initial choice, often made at the start of the employment relationship, had rarely been revisited or fully understood.

• Savings, budgeting and investments: many people were starting from scratch, or had already made choices without adequate planning and were looking for a reference point to understand whether they were heading in the right direction.

• Protection during moments of change: the birth of a child, a change of contract, leaving the company. The moments when financial questions become urgent — and when having an independent reference, with nothing to sell, makes a concrete difference.

What the usage numbers don't capture is the quality of the interaction. People arrived at the sessions carrying years of unresolved questions and left with decisions made, clear plans, and often a different understanding of what their employer was already offering them.

Who is Weltis

Weltis is an independent financial planning company. It works alongside individuals and families, supporting the most important financial decisions of their lives. It also partners with leading employers and HR professionals; together they become the reference point people never had — improving financial and pension wellbeing.

Who is Sky Italia

Sky Italia, founded in 2003, is Italy's leading media & entertainment company. It is part of the Sky Group, one of Europe's leading entertainment groups, owned by Comcast Corporation, an international media & technology company.

Sky produces some of Italy's most successful original TV series and offers a comprehensive lineup of sport, cinema, documentaries, entertainment and news. Through TV8, Cielo and Sky TG24 it is also present on free-to-air digital terrestrial television.

Sky continuously innovates the viewing experience with Sky Stream, which integrates Sky content, major streaming apps and free-to-air channels in a single interface. The offering is completed by Sky Q and NOW, the group's OTT platform. Sky also offers Sky Wifi, its ultrabroadband service, and in February 2024 launched Sky Mobile through its partnership with Fastweb. The company promotes responsible business, environmental stewardship and, through the Sky Up project, the fight against digital inequality.